Now It’s Marmalade
Manufacturers faced with declining sales must look for new markets to exploit, and Britain’s marmalade-makers are no exception. But in all such cases, care must be taken not to alienate existing customers in the pursuit of new ones, and we fear that many of our readers, as they munch their morning toast, will be dismayed to learn not only that the orange content of their favourite spread is being emphasised in order to sell it to under-age consumers, but that recipes have been adulterated to seduce the infantile palate.
For the bitterness of marmalade is a mature taste whose acquisition is a rite of passage for every British man and woman. The fact that most children can’t stand the stuff makes the enjoyment of it by their parents all the sweeter, and gives the younger generation something to look forward to. Meanwhile, let them eat jam.
ninme curls up under the desk
Meanwhile, there’s an article on multiculturalism, but today I can’t even get myself to read the whole thing.
Telegraph - Multiculturalism is breeding intolerance. By Philip Johnston
January 7th, 2008 at 12:44 pm
I used to love marmalade as a kid, precisely for its bitterness, but now find it bland. It hadn’t occurred to me that it might not be my palate at fault.
January 7th, 2008 at 1:56 pm
Well, yeah, it tends to turn me off a bit as well, but I’ve found if you shell out the extra for the imported designed-for-even-the-sternest-self-punishing-Presbyterian-palate, it’s pretty good.
But I can’t eat toast every day. White rice is about the limit of my allowable carbohydrate intake, and it doesn’t go so well with marmalade… sigh
January 7th, 2008 at 8:27 pm
I’m not a breakfast person in general, but every so often one gets a hankerin’.
January 7th, 2008 at 9:28 pm
Yeah. My trouble is, when I get a hankerin’ there’s no bread to be had. If I kept bread stocked, I’d eat it. They should sell bread in half-packs, like cigarettes in Europe. Or loosies, like in New Jersey.
January 7th, 2008 at 9:46 pm
Sensitivity to sweetness is the only sense that becomes more acute with age. (Except for common sense. In some people).
Things that I like now, that I didn’t like as a kid: Olives, peas, marmalade, …
January 8th, 2008 at 8:57 am
I loved olives as a kid. We’d fight over them on the pizza. Then sensibility set in along with the ability to read full sentences. So I like to think I won’t ever have to go back to that awful, awful time.
January 8th, 2008 at 9:24 am
I prefer honey to marmalade:
“I eat my peas with honey, I’ve done it all my life. It makes the peas taste funny But it keeps them on the knife.”
January 8th, 2008 at 12:28 pm
I never understood why that person thought eating peas with a knife made sense.
My pea turn around came from reading Dubliners. There is a scene where a fellow has just a plate of peas with vinegar and pepper.
June 9th, 2008 at 8:33 am
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